From October 9^th to 12^th, 2024, AccelTree participated in the 28^th AAUI Indonesia Rendezvous, a prestigious gathering of insurance industry leaders and innovators in Southeast Asia. Held against the breathtaking backdrop of Bali, the conference was more than just a networking opportunity—it was a gateway to understanding Indonesia’s thriving insurance market and exploring how technology can redefine the sector.

With Indonesia’s growing visibility in the global economy and its emergence as a key player in the APAC region, the conference provided an ideal platform for AccelTree to engage with industry leaders, learn from the local landscape, and establish its position as a transformative partner in the region.

For AccelTree, Indonesia represents a market ripe with possibilities. Neeraj Malhotra, AccelTree’s CEO, emphasized that the company entered the conference with a clear mission: to position itself as a tech-driven partner for insurers, particularly small and medium-sized businesses. The company’s innovative solutions are designed to address the needs of cost-sensitive markets like Indonesia, making scalable and affordable technology accessible to insurers.

One of the key learnings from the conference was the increasing importance of microinsurance. In Neeraj’s view, solutions focused on farms and crops will become essential as this segment gains traction in the coming years.

A highlight of the event was Neeraj’s interaction with Mr. Budi Herawan, Chairman of AAUI, who shared valuable perspectives on Indonesia’s insurance landscape. Their discussion highlighted immense growth opportunities, particularly in general insurance, which he expects to grow 15-20% annually, driven by Indonesia’s expanding productive population. Mr. Herawan emphasized the critical role of digital technology in reshaping the insurance value chain—from underwriting to claims processing and marketing. While the market is undeniably cost-sensitive, he noted that this creates a unique demand for affordable yet impactful solutions.

What makes the Indonesian market even more intriguing is its openness to collaboration with global players. Contrary to expectations, local insurers are eager to work with international companies that can manage operations remotely.

One of the most impactful takeaways from the event was the importance of establishing a local presence in Indonesia. As Mr. Herawan suggested, having a local office could significantly enhance AccelTree’s visibility and accessibility, fostering deeper trust and collaboration with insurers in the region. This feedback aligns with AccelTree’s plans for Southeast Asia, setting the stage for future growth.

While the conference was a professional milestone, it also left a personal impression. Neeraj was captivated by Indonesia’s charm, describing it as

a beautiful coastal country with hospitable people and lovely landscapes.

This warm experience further fuels AccelTree’s enthusiasm for expanding into the region, not just as a business opportunity but as a chance to engage with its vibrant culture and community.

Reflecting on the experience, Neeraj underscored the importance of conferences like the AAUI Indonesia Rendezvous in building meaningful connections and gaining actionable insights.

Indonesia’s insurance market is ripe with opportunities,

he expressed,

and events like these help us better understand the region's needs while showcasing how AccelTree can be a transformative partner.

With plans to establish a local office and a clear focus on delivering affordable and innovative solutions, AccelTree is poised to make a lasting impact in Southeast Asia, one of the world’s most dynamic insurance markets.

For more insights from Neeraj’s conversation with AAUI’s Chairman, watch the video of their interaction below. It’s a dialogue packed with inspiration and actionable ideas that highlight the immense possibilities waiting to be unlocked.