Edwin is an experienced brand-builder with an eye on optimising expectation and execution - what you see is what you must get (and more).
With 3-decades of a corporate sales career and media & management consulting, his role at AccelTree, is to connect captive audiences with enterprise and to enhance business performance and sustainability through conventional, hands-on marketing means and contemporary media. He advocates delightful, meaningful and mutually beneficial relationships with clientele and is equally passionate about driving teams and individuals to do better than they have and better than they think they can.
People build brands. Products complement them. Promotions enhance expectations. All three must work in tandem. It is this synergy that he constantly watches and works upon.
Edwin is an old-school grad in Economics, from the Madras Christian College but is a believer in new age tech and transformation.